Mar 10, 2023 by Fat Fish Farmer
Tags WOS, Book cover, branding, marketing
I am a writer by trade. To me that means I flap my lips in print for a living.
When I first set out to get a novel published, I soon learned that I was already a relatively well-paid self-published author and publisher. As you might imagine that was good news and bad news. Yes. I was being paid to produce published technical content of a totally different sort.
This blog is a new tiny house version of a huge, long-running blog that averages a couple of thousand, content rich, published words a week. All interesting (boring), technical expert and software geek stuff. Someone has to do it.
As that technical writer and editor, I work and deliver daily inside Microsoft Word. Why? Word is familiar ground. I know how to easily get to the many other publish formats from there. I have lots of practice.
Once upon a time, I managed to produce, edit, and maintain many volumes of complex software courseware in Word with some sexy, graphic cover splashes built with the Adobe products thrown in.
Back in the day, I paid people to produce book or binder covers. It is not my trade and because I could. It’s weird. There’s an entire marketing department that does that and then there is not.
How hard can the book cover for a technothriller novel be?
Who know there were so many forms of book covers? Geez.
The Book Cover Should Be No Big Deal
Wrong. That book cover is the most fundamental piece of product branding.
Branding matters.
Who’s going to pick up the book or click the link if Barbarella’s on the covers and the book is really a gothic fantasy about vampire pirates.
OK. The common and ugly also sucks like gravity.
We published our first whacks at the front cover for the Weight of Space this week.
Hope all the right people like the comic book theme and look.
Better than a sharp stick in the eye.
Yes. The cover still needs work. Maybe a lot of work.